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Purpose
Positioning
Naming
Visual Identity
Mission, Vision & Values
"Words may show a man's wit, but actions his meanings."
BENJAMIN FRANKLIN
Brands are born from an ideal, from a desire to do something different, from a Purpose.
They generate meanings, create life stories, inspire people. They build lasting bonds, inside and outside the company.
Our TroianoSignify area is what develops proposals for successful brands.
SOUL ROUTE
Our methodology for excavating the Purpose of brands. A journey from essence to activation.
VALUE TREE
The strategy with an eye on the market, which starts from legitimate roots to inspire the brand's positioning.
NAMING
TRACK
Our brand name creation method goes through stages of inspiration and selection of the best options.
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