top of page

HI,
YOU ARE IN TROIANOGROW.

There are 5 areas of expertise in Branding with their own methodologies. See what this area is reponsible for solving.

Brand Architecture
Brand Extension
Economic Value
Branding Planning

"Branding is a verb!

It needs actions."

CECILIA RUSSO TROIANO

Brands need to impress people to generate business.

 

Without this commitment to results, brands are just poetry.

 

Our TroianoGrow pillar brings together activities that leverage your growth, either by organizing your brand architecture or by extending your brand to new categories.

Wooden Cars

ARCHITECTURE

Understanding the role and uniqueness of each brand within a company, correctly illuminating its potentials.
Bottles

EXTENSION

Understand the perceptual license among stakeholders to increase a brand's category portfolio.
Calculator

ECONOMIC
VALUE

Calculating the value of tangible and intangible assets that add to the perceived and market value of brands.
Brand extension
Xandô
Sankhya
Faminas
Beware of the Surubrand
Why is there such little talk about Branding in the B2B universe?
The Big Family: Expanding brands’ domains
bottom of page