In Branding, keep calm & carry on
There is undeniable value when we see a professional or entity carry out a task with care and respect for the time needed to complete it....
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Dec 1, 20234 min read
Metaphors and the kingdom of the sick
Words have the power to heal, and also the power to corrupt, discriminate, blame. It is a dangerous affair for us writers, to try to...
Sep 29, 20234 min read
Prejudice, nevermore! It’s time to talk about mental health.
Mental health. Just as important as physical health! And more and more, we see that brands and people are talking about mental health as...
Sep 14, 20234 min read
The Founder: I’m lovin it
After watching “The Founder” for the second time, a 2016 film starring Michael Keaton as Ray Kroc, the investor who took the McDonald’s...
Jul 28, 20234 min read
Wimbledon: "Strawberry fields forever"
How can brands stay relevant without letting go of traditions?
Jun 28, 20235 min read
Port Wine: On the corner of Rua da Bica and Regent Street
More insights from Europe! This time, about a story full of taste and whimsy that unites the two places.
May 25, 20236 min read
AIR: The story of a shoe (and film) that teaches us so much about Branding
Director Ben Affleck's recently-released film “Air,” inspired us greatly. And we tell you why.
May 5, 20234 min read
An american tour: Hassles, glories, and learnings
Know new places, make new friends, and get to know a little more about the culture of Pittsburgh.
Apr 6, 20236 min read
Living abroad: Learnings from a Lisboeta and a Londoner
It is this path of new paths, full of culture and life, that inspires and moves us to the next destination.
Mar 22, 20236 min read
Coldplay, a brand beyond good and evil
Coldplay became a symbol that is synonymous with joy and happiness, with jubilation. It became a powerful and popular brand.
Mar 14, 20236 min read
The thought-provoking link between music and marketing
Have you ever imagined your life without music? Or the lives of other people, for that matter?
Mar 14, 20233 min read
Shein: Shine or Shame?
Pop-up stores filled to the brim. People fighting for a spot in the queue.
Mar 14, 20235 min read
What can Werner Heisenberg teach us about observation and ethnographic research in Branding?
In 1927, the German Werner Heisenberg presented us with one of the most important concepts that gave rise to the study of quantum mechanics.
Mar 14, 20234 min read
CLG: A new tactic to engage people and create memorable brands
Community-led growth is a go-to-market strategy that is centered around the use of digital communities and everything they offer.
Mar 14, 20234 min read
Brand Storytelling and Place Branding: A lesson from the United Kingdom
Creating brand stories for places.
Mar 14, 20237 min read
5 ideas on Reputation (and why it matters)
Reputation is one of the most important factors for a brand’s success and longevity.
Mar 14, 20232 min read
Federer’s authenticity, a lesson in Branding
Made for all. Live for greatness. Two distinct offerings represented by two brands but embodied by one man: Roger Federer.
Mar 8, 20234 min read
The first law of Thermodynamics in the market
What separates us is that the economists have a perspective on consummated facts on the result of the movements of the market.
Mar 8, 20233 min read
Politics and Brands: Beware with the mixture
This is one of those discussions where public positioning is as important as it is risky.
Mar 8, 20234 min read
Obese of information and Anorexic of insights
Today we are obese of information and anorexic of insights. Big data and small ideas.
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