The End of Generations

For a long time, we believed that generations were like parallel universes, each with its own habits and values.

 

In our new report “The End of Generations”, developed in collaboration with Dezon, we reveal a surprising insight: the brands and values ​​with which these generations most identify converge more than we imagine.

 

There are brands that manage to be truly “intergenerational”, that is, they are not based on temporal discourses. They transcend age barriers.

 

“The End of Generations” raises a key question: how to build brand strategies prepared for this context?