Assaí Atacadista
Client
Assaí Atacadista
Year
2022
Local
São Paulo, Brasil
Areas
Naming and visual identity
The Assaí Institute is one of the most important social and institutional project initiatives in Brazil. To continue developing another one of its projects, Assaí chose us for the creation of a food assistance program for families in vulnerable situations. The objective with this was to develop a new name and visual representation for this program, taking into account the current situation of these Brazilian families.
THE CONTEXT THAT FED US
In a previous project with Instituto Assaí, we were responsible for identifying the vision, mission, values and Purpose of Assaí's social branch. We also created the logo and visual identity of the organization, as well as its sub-brand, Academia Assaí. And when this project was completed, the company called us to take on a new challenge that would be part of its food pillar: developing a brand that would serve as a prepaid card for families in vulnerable situations. Passionate as we are about people, we did not miss this opportunity to transform the lives of these families.
