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Decipher me or I’ll devour you! Says the consumer-Sphinx

The consumer-sphinx asks for our attention!

In yet another article on behalf of TroianoBranding, our writer, Gabriel Troiano, created a text full of insights to identify consumers’ unmet needs and desires. In this special post, Gabriel points out several ways to carry out this act, using techniques from the Harvard Business Review, describing a very important topic when it comes to Branding and business. It is worth reading! After all, only those who like (and understand) people build strong brands.

Check out the full text e-book at the link below:

Download PDF • 853KB


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