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5 ideas on Reputation (and why it matters)
Reputation is one of the most important factors for a brand’s success and longevity.

TroianoBranding
Mar 14, 20237 min read


Federer’s authenticity, a lesson in Branding
Made for all. Live for greatness. Two distinct offerings represented by two brands but embodied by one man: Roger Federer.

TroianoBranding
Mar 14, 20232 min read


The first law of Thermodynamics in the market
What separates us is that the economists have a perspective on consummated facts on the result of the movements of the market.

Jaime Troiano
Mar 8, 20234 min read
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